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<channel>
	<title>Sarah Fox</title>
	<link>https://foxsarah.com</link>
	<description>Sarah Fox</description>
	<pubDate>Tue, 22 Oct 2024 10:05:28 +0000</pubDate>
	<generator>https://foxsarah.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://foxsarah.com/Homepage</link>

		<pubDate>Thu, 07 Sep 2023 10:50:55 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Homepage</guid>

		<description>
	Sarah Fox
	
	Work
	
	
	About



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&#38;nbsp;


CONTACT


	
/**
* Custom cursors for Ashtray graphics
**/
</description>
		
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	<item>
		<title>Blue Planet 2 X People Just Do Nothing</title>
				
		<link>https://foxsarah.com/Blue-Planet-2-X-People-Just-Do-Nothing</link>

		<pubDate>Thu, 14 Mar 2024 15:39:39 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Blue-Planet-2-X-People-Just-Do-Nothing</guid>

		<description>Blue Planet 2 X People Just Do Nothing
We got the People Just Do Nothing boys to take over and narrate from national treasure Sir David Attenborough to launch Blue Planet 2 to a younger audience who weren’t even alive when the first series came out.&#38;nbsp;
It won a Webby Award!

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</description>
		
	</item>
		
		
	<item>
		<title>Trust Pilot</title>
				
		<link>https://foxsarah.com/Trust-Pilot</link>

		<pubDate>Thu, 14 Mar 2024 09:20:09 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Trust-Pilot</guid>

		<description>
Trust Issues? UseTrust PilotTrustpilot trusted us to create their first ever brand campaign. So we spoke to everyone’s trust issues. Creatives // 
Adam Reincke + Sarah Fox + Albert PukiesCreative Directors // Juan Sevilla + Joe De SouzaDirector // Andreas Nillson
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The billboards went up all over europe and were translated into 5 languages.

&#60;img width="3570" height="1882" width_o="3570" height_o="1882" data-src="https://freight.cargo.site/t/original/i/061cf1ce8607fd88fbe2513f4c5fc048aab2bcc5b2e0658c55d1376b52097036/Screenshot-2022-09-22-at-11.18.33.png" data-mid="208595740" border="0"  src="https://freight.cargo.site/w/1000/i/061cf1ce8607fd88fbe2513f4c5fc048aab2bcc5b2e0658c55d1376b52097036/Screenshot-2022-09-22-at-11.18.33.png" /&#62;
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	<item>
		<title>Sainsbury's Soup</title>
				
		<link>https://foxsarah.com/Sainsbury-s-Soup</link>

		<pubDate>Tue, 22 Oct 2024 10:05:28 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Sainsbury-s-Soup</guid>

		<description>Sainsbury’s SoupSainsbury’s wanted to get people to eat more soup in January after all the over indulging at Christmas so we made a fun ad that showed the mighty bowl of veg to be the one hob super hero that it is! To make the magic of soup seem even more real, all the effects were done in camera too.Creatives // 
Adam Reincke + Sarah Fox Creative Directors // Juan Sevilla + Joe De SouzaDirector // Freddie Powell
The print ad was featured in Campaign’s top 10.
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We made some nice print too and it won Campaign top 10 press ads 2022. Shot by Louise Hagger. 

&#60;img width="1200" height="700" width_o="1200" height_o="700" data-src="https://freight.cargo.site/t/original/i/128d35ced1dbbafaf1e749ec9d9e047fc7c7704a08140614b0c44bae8475caf6/sainsburys-the-works-mag-ad.jpeg" data-mid="220114844" border="0"  src="https://freight.cargo.site/w/1000/i/128d35ced1dbbafaf1e749ec9d9e047fc7c7704a08140614b0c44bae8475caf6/sainsburys-the-works-mag-ad.jpeg" /&#62;&#60;img width="1200" height="786" width_o="1200" height_o="786" data-src="https://freight.cargo.site/t/original/i/cd431c155c925d6983a13b73c0c9206febadea74d5e1c26e2dee439f6d7eb221/Screenshot-2022-01-12-at-20.53.27-1200x786.jpg" data-mid="221322042" border="0"  src="https://freight.cargo.site/w/1000/i/cd431c155c925d6983a13b73c0c9206febadea74d5e1c26e2dee439f6d7eb221/Screenshot-2022-01-12-at-20.53.27-1200x786.jpg" /&#62;&#60;img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/1044736099371e50d8beae7a156c6fc7486534c30671070938b523f4312e48db/D48-Master-Make-Soup-1200x600.jpeg" data-mid="221322043" border="0"  src="https://freight.cargo.site/w/1000/i/1044736099371e50d8beae7a156c6fc7486534c30671070938b523f4312e48db/D48-Master-Make-Soup-1200x600.jpeg" /&#62;&#60;img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/089ae78b13e37291ab66b5396c72ff3d5e53783cb1da772eb6b865923ab51f41/D48-Master-FNS-1200x600.jpeg" data-mid="221322038" border="0"  src="https://freight.cargo.site/w/1000/i/089ae78b13e37291ab66b5396c72ff3d5e53783cb1da772eb6b865923ab51f41/D48-Master-FNS-1200x600.jpeg" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Silver in the Fast Lane</title>
				
		<link>https://foxsarah.com/Silver-in-the-Fast-Lane-1</link>

		<pubDate>Mon, 15 Jul 2024 17:34:18 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Silver-in-the-Fast-Lane-1</guid>

		<description>Silver in The Fast LaneSilver in the Fast Lane is a documentary about British Silversmith Richard Fox, who has been designing Formula 1's trophies for over 40 years after winning a competition just after finishing his Masters at The RCA. This is also the first film I made after my MA in documentary filmmaking - he also happens to be my Dad! In the film, he reflects on his creative process, the history of the sport and the challenges he faces to bring young talent in and keep the endagered craft of Silversmithing alive. 
Directed, Produced + Edited // Sarah Fox

DOP // Jamie Durand + Eoghan Hanrahan

Original Score // Charlie Smith
Sound Mix // Martha James 
Colourist // Ariel Navarro

Special thanks to Formula 1 
+ Fox Silver
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</description>
		
	</item>
		
		
	<item>
		<title>My Type on Paper - Documentary</title>
				
		<link>https://foxsarah.com/My-Type-on-Paper-Documentary</link>

		<pubDate>Thu, 07 Sep 2023 12:20:01 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/My-Type-on-Paper-Documentary</guid>

		<description>
My Type On Paper
Could you imagine adopting someone on death row?
Falling in love with a sex offender?
Or marrying a murderer?
My Type on Paper is a documentary that takes an intimate look at three women who form strong relationships with prisoners as a result of writing to them. The film will delve into their motives, and explore themes of redemption and compassion but it will also examine whether, in some cases, the woman ends up doing the sentence too.2024 – My Type on Paper // Selected for WOFFF festival

2024 – My Type on Paper // Special Commendation – Learning on Screen Awards 

2024 – My Type on Paper // Selected for London Director Film Awards in the student category


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Password: Prisonpenpal

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		<title>Emma Raducanu X Nike</title>
				
		<link>https://foxsarah.com/Emma-Raducanu-X-Nike</link>

		<pubDate>Thu, 07 Sep 2023 10:50:57 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Emma-Raducanu-X-Nike</guid>

		<description>World Off. Game On.


	We made Nike’s first film for Emma Raducanu as she was about to compete in the Australian Open. The world’s eyes were on the young athlete since she won the US Open without dropping a set. But the press were giving th young female athlete a hard time. Emma knew she had to shut out the hype and headlines and focus on doing what she does best. Play tennis. &#38;nbsp;

Directed by Crowns and Owls


	



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Emma shut down her own social media for the duration of her competition in Australian. We also posted a on @nikelondon when she got knocked out, showing to people that she care about progress over perfection.

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Press
The Telegraph
The Sun
The Daily MailSky sportsBBC Sport
BBC NewsThe MetroThe Evening StandardGive me sport

The Drum - Ad of the day


&#60;img width="777" height="1567" width_o="777" height_o="1567" data-src="https://freight.cargo.site/t/original/i/6dc9c9506111939cbb002034e8a38ae6d7800b0554073cd877e2378d5aad9aa8/telegraph.png" data-mid="190037049" border="0"  src="https://freight.cargo.site/w/777/i/6dc9c9506111939cbb002034e8a38ae6d7800b0554073cd877e2378d5aad9aa8/telegraph.png" /&#62;
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&#38;nbsp;&#38;nbsp;</description>
		
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	<item>
		<title>Small Axe X BBC Teach</title>
				
		<link>https://foxsarah.com/Small-Axe-X-BBC-Teach</link>

		<pubDate>Thu, 07 Sep 2023 10:50:59 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Small-Axe-X-BBC-Teach</guid>

		<description>Small Axe: The History Lessons You Never HadThe BBC wanted to create a legacy for Steve McQueen's culture defining series, Small Axe beyond its broadcast. Steve McQueen was adament he didn’t want to spend any public money on ‘just’ promoting his series. He wanted to do something that has a positive impact. 
We found out that black history is not mandatory on the national curriculum so we worked with BBC Teach to expand the curriculum with five documentaries based on the inspirational, true stories from his five film anthology that could be shown in schools.
2021 - Gold - Creative Circle //Film for Positive Change
2021 - Winner - Creative Review Annual // Branded Content
2021 - Gold - Roses // Public Service Campaign

 Featured on ‘It’s Nice That’
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	<item>
		<title>Hate Won't Win - BBC Sport</title>
				
		<link>https://foxsarah.com/Hate-Won-t-Win-BBC-Sport</link>

		<pubDate>Thu, 07 Sep 2023 10:51:01 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/Hate-Won-t-Win-BBC-Sport</guid>

		<description>BBC Sport: 
Hate Won’t WinResearch showed that 65% of female athletes had been affected by online trolls. To combat this horrifying statistic, we made Hate Won’t Win, showing BBC Sport’s zero tolerance stance against online hate and abuse. 
We wrote a statement voiced by a female athlete who had been a victim of trolling. We hid her identity because in just speaking out, she would have become a target for abuse.
Sky Sports have since committed to joining the campaign alongside other broadcasters.2021 Roses Awards - Silver // Copywriting&#38;nbsp;
2021 Roses Awards - Silver // Sport &#38;amp; Health 

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</description>
		
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		<title>BBC Radio 2</title>
				
		<link>https://foxsarah.com/BBC-Radio-2</link>

		<pubDate>Thu, 07 Sep 2023 10:51:03 +0000</pubDate>

		<dc:creator>Sarah Fox</dc:creator>

		<guid isPermaLink="true">https://foxsarah.com/BBC-Radio-2</guid>

		<description>Radio 2: One of the FamilyTo celebrate 1 in 4 people listening to Radio 2. We created a fun campaign to show that the presenters could start to feel like ‘One of the Family’.
We transported listeners back to the awkward family portraits of the 80s and 90s complete with the best family member: a BBC Radio 2 presenter.&#38;nbsp;
 Directed by Max Seidentopf&#38;nbsp;Featured in Creative Review, It's Nice That, Campaign, The Drum and The Daily Mail.&#38;nbsp;

BACK TO WORK




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