BBC 3: Sorry Not Sorry
We Created a campaign to promote BBC Three's season on young people's identity in Britain. We wanted to subvert the British cliche of saying sorry all the time and give them the confidence to be unapologetic for who they are.
Photographer Toby Coulson
Designed by Mother Design
Gold - Best Integrated Campaign // Promax 2017
Silver - Best Season // Promax 2017
Silver - Best Radio // Roses 2018
We made a digital meme generator for people to create and share their own Sorry Not Sorrys which over half a million people used.
Our social videos got 7.4 million views.