Sainsbury’s Soup

Sainsbury’s wanted to get people to eat more soup in January after all the over indulging at Christmas so we made a fun ad that showed the mighty bowl of veg to be the one hob super hero that it is!

To make the magic of soup seem even more real, all the effects were done in camera too.

Creatives // Adam Reincke + Sarah Fox
Creative Directors // Juan Sevilla + Joe De Souza
Director // Freddie Powell

The print ad was featured in Campaign’s top 10.

We made some nice print too and it won Campaign top 10 press ads 2022. Shot by Louise Hagger.