Meals4Midwives

During the first lockdown, when The NHS was stretched to breaking point, we got together with a few friends to help the front line workers...clapping will only get you so far, after all.

Meals4Midwives was a reactive charity, created in response to the immense pressure put on maternity wards. Midwives had been working harder than ever helping women give birth, some with Covid-19 and all without a birthing partner.

With the help of Ocean Outdoor, who kindly donated us some billboards, we made an OOH campaign in London, right in the middle of the lockdown.

By partnering with local restaurants, we used donations from people in the community, led on by a DOOH and social media campaign, to serve thousands of warm quality meals to overworked understaffed maternity wards all over London.

Featured in Campaign, The Metro and Lurzers Archive