World Off. Game On.
Nike’s first film for Emma Raducanu as she was about to compete in the Australian Open. The world’s eyes were on the young athlete since she won the US Open without dropping a set. Emma knew she had to shut out the noise, from the hype to the headlines and focus on doing what she does best. Play tennis.
Directed by Crowns and Owls
Directed by Crowns and Owls
Emma shut down her own social media for the duration of her competition in Australian. We also posted a on @nikelondon when she got knocked out, showing to people that she care about progress over perfection.
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The Telegraph
The Sun
The Daily Mail
Sky sports
BBC Sport
BBC News
The Metro
The Evening Standard
Give me sport
The Drum - Ad of the day
