BBC News: One Day 

During the Corona Virus outbreak, record numbers were going to BBC News for reliable updates, which was mostly bad.

We wanted to show a more human side to news and journalists, giving the public a message of hope and reminding the world that lockdown would one day be over.

It made Campaign's Ad of The Day, Editors pick on Adage, as well as being featured in The Mirror, The Drum,  Best Ads on TV and Adweek. Dead ringers even did a parody of it.
Huw Edwards insisted on going first.

2021 British Arrows - Nominated /
Made in lockdown