BBC News: One Day 

During the Corona Virus outbreak, record numbers were going to BBC News for reliable updates, which unsurprisingly, painted a glum picture.

We wanted to give the public a message of hope by showing a more human side to the newsreporters and journalists to remind everyone staying at home that lockdown would one day be over.

It made Campaign's Ad of The Day, Editors pick on Adage, as well as being featured in The Mirror, The Drum,  Best Ads on TV and Adweek. Dead ringers even did a parody of it.


2021 British Arrows - Nominated /
Made in lockdown